Generally, Digital Marketing is a method of marketing that utilizes electronic devices and can be utilized by marketing experts to covey promotional messaging and measure its impact through your client experiences. In practice, Digital Marketing typically alludes to marketing campaigns that appear on a PC, Mobile Phone, Tablet PC or, other devices.

It can take many forms, including Online Videos, displaying Promotional Ads, Search Engine Marketing, Social Media Posts & Paid Social Media Advertisements.

In the Digital Marketing Strategy, sometimes it also relates to the ‘Traditional Marketing’ like Magazine Advertisements, Billboards & Direct Email. Strangely, TV is normally generalized with the likes of Traditional Marketing.